Last Friday's with Rogue Wave Tomorrow 8pm

Last Friday This Friday

Join us this Friday for live music 8-11. Our friend Bradford has traveled throughout Morocco and the Sahara in search of perfect waves, and he's ready to sing about it!!! Be sure to come out and remember to BYOB...

Last Fridays with Rogue Wave

Join us the last Friday of every month for our new "Last Friday" series of events.

Sneak Peek: RW+SS x Charleston Magazine

Name: Rhett Lightfoot Boyd, Jr.

Occupation: Owner of Rogue Wave Surf Shop, 69 Spring Street Charleston, SC

What I like: I like contrast: juxtaposing items of timeless style—bowties and work boots—items that are made to last and are functional for the lifestyle of the individual, favoring products made right here in the good ‘ole US-of-A.

What I hate: Hate is such a strong word...I dislike clothes that are too pretty to wear at the beach.

Style is: Style is a reflection of who you are as a person. It’s not just the clothes you wear, but the way you move through life in them. It’s in the details. I prefer mine to be understated, communicating a quiet sophistication.

Beauty is: I believe that a person’s heart and not their appearance is what makes them beautiful; beauty is defined by action, not appearance.

My style is: My style is best described as “Hemingway Goes Surfing”, inspired by the ruggedness of classic garments by Pendleton, Filson, and Barbour, worn by sportsmen and adventurers for more than 100 years, and the casual simplicity of 1960s California Surf Culture. The result is an amalgamation of timeless styles creating a fresh new look for the surf adventurer in all of us.

My Signature Item is: Custom-made surfboards and small batch surf lifestyle attire.

One trend I will never follow is: Below the knee camo board shorts... yikes!

Korduroy TV now available at Rogue Wave

Woolrich and Pendleton Jackets Now 30% Off

Come see the finest collection of salvaged wool coats by Pendleton and Woolrich you’ll find in the Southeast.

For more than 100 years the warmth, durability, and versatility of these coats made them a wardrobe staple for discerning men and women, including my grandfather—whose coats were passed down to me. Sixty years later, they are still a regular part of my wardrobe.

Imagine a garment you can wear for a lifetime and then pass down to the next generation...now you’re beginning to see the magic behind these beauties. Come in to claim your own.

Wow. Damn.